Brand strategy

Your market intelligence partner,

guiding the decisions

that feed our world.

Who we are

We’re experts in data, trends, prices and insights. Our unique insights, intelligence and relationships are integral to the entire value chain.

What we do

We provide trusted data and intelligence. Our impartial insights and intelligence empowers our clients to make better business decisions.

Why we do it

We feed the world with the data it needs. Our clients play an essential role; their decisions impact people, communities and livelihoods around the world.

Brand personality

Our brand personality is how we want to be perceived, both visually and verbally. Everything we communicate should look and feel:

Brand language

We follow the Associated Press (AP) style guidelines for how we write and create consistency with our brand and content – with three exceptions.