Turkey
In November 2025, the average price of turkey rose to £9.4/kg, a 30.56% Y-O-Y increase driven by a mix of robust demand and constrained supplies. Turkey farm and processing plant closures in 2024 and early 2025 due to rising costs and unprofitability, resulted in tight supplies on the market. Also, industry reports indicate that UK poultry producers are enduring a damaging season of bird flu, with cases well above levels seen in the same period last year. This has tightened the availability of poultry birds, including turkeys, chickens, and ducks. Fewer heavier birds are expected as some producers have opted for earlier processing to reduce infection risk. Around 5% of the UK’s Christmas poultry flock, roughly 300,000 birds, has been culled so far this season. According to market sources, earlier in the year, some retailers maintained adequate stock through strong supplier agreements and were willing to pay more for advance orders.
Market participants noted that the current avian influenza outbreak has produced more cases than last winter, though it remains less severe than 2022-23, the worst outbreak in UK history.
Pork
Increased supply supported a price decrease compared to the previous year. However, robust domestic buying interest for bacon limited the downward price potential throughout 2025. The average price for streaky pork bacon in the UK decreased by 6.5% Y-O-Y to £5.00/kg in November 2025.
The UK pork bacon market showcased mixed sentiment throughout the year. While prices remained steady at record highs during the first half of the year, they dropped during the summer months before stabilizing again. Supply remained a key talking point throughout the year, as domestic UK production increased slightly compared to the year prior, according to industry sources. Additionally, strong EU pork meat production supported a slight price drop in the middle of the year.
In line with supply, buying interest held steady for pork following the price correction during the summer months. Elevated beef and chicken prices supported the demand for pork, as pork meat remained an affordable and available protein source, according to industry participants.
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